Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts

Tuesday, December 1, 2009

Most Important Techniques in SEO

Following 3 rules are should respect to generate your site a victory.

1. Only target keywords that are receiving traffic

2. Only target keywords that have a commercial value.

3. Target keywords with a low enough competition.


SEO is the fine art of getting traffic to your site by optimising the on page content and off page links.

1. Keyword Research: Need to creative idea exactly what your target market is typing into Google. All Search Engine Optimisation starts here. Good keyword research is a very important factor in SEO

2. Create a Local Business Listing: With this you must easily be able to get highly ranked for your establishment and your local area.

3. Link Building: Probably the most valuable part.

Create a more number of powerful backlinks to your site.

4. RSS feeds: The majority of websites, directories and blogs have RSS feeds. If they don't then they can be created. These need to be submitted to the top 40 or so feed directories. These feed directories themselves have feeds which can be submitted! Feeds only need to be submitted once and robotically update

Creating blogs, articles and feeds produces a large network of linking, gives your optimisation a backbone, then each time content is added within the network the feeds are automatically updated. Google loves it.

5. Publish Press Releases: Each time you launch a new product or service, or just have an declaration then get it out as a press release. PR sites vary, some are free some you have to pay for but they are another great source of traffic and link juice.

6. Bookmark site pages, blogs and articles on the social bookmarking scene.

7. Utilise Twitter and Facebook to continue building reputation and customers. Twitter is just going to grow and grow, would be mad not to start using it properly right now. This can be automated to an extent.

8. If you aren't already doing this then start building a list. Would be a pleasant idea to have a monthly newsletter for your customers, another great way to maintain contact and create a long term relationship with your customers, as well as informing them of any news in your sector or company. This would have to be an 'opt-in' list where the customers click a link to confirm they want to join the list. This eliminates any accusations of SPAM, and there will be an 'unsubscribe' link with every message sent.

9. Then there are the on-page factors. This would include tweaking the content to optimise for a specific keyword. Employing 'nofollow' tags in your pages to control the flow of page rank, for occurrence putting a 'nofollow' tag on links to your T's and C's would stop any page rank flowing to this page, but would still allow customers to click on it and view it.

Tuesday, November 17, 2009

Search Engine Optimization Process

Search Engine Optimization is absolutely a strategy with perfect research and implementation.
So it is of three main steps
1. Planning
2. Researching
3. Implementing

Planning: In Search Engine Optimization planning is the most important aspect. We need to plan the process according to the customer present Search Engine Optimization strategy.Planning is nothing but a complete process of SEO and the strategy which we are going to implement.It is key primary part to achieve search engine domination.Planning primarily includes
• Complete Website Analysis
• Analyzing Keywords
• Analyzing the Competitors
• Creating a Strategy

Researching: It is one of the key aspects which in turn provide results according to your decisions.We need to research the set of keywords and we need to research their competition and we need to fix some targeted keywords. Research also includes competition analysis and their targeted customers and the corresponding outcome.

Implementation:
By taking consideration of above planning options and research reports we can implement the SEO process to achieve target results. But we need to be very careful while implementing this process.Steps to follow while implementing SEO process,
• Regular checking the keyword positions
• Keyword Tracking
• Website Traffic Reporting and Analyzing
• Website Session Tracking
Sometimes we need to change the above strategy according to the competition strategy.While choosing an Internet Marketing Company for SEO implementation you must be very careful about the above three main steps like Planning, Researching, Implementation.

We need to follow these three main tasks.Your marketing company should adopt these steps to achieve good rankings in the search engines.Every step is very important while implementing Search Engine Optimization process. So we need to monitor each and every step to have long term results for your Business.But we should not expect overnight results. We should implement it and we need to have patience for the results.